This paper demonstrates that the level of financial risks and the impact of the COVID-19 pandemic and crisis on them are high.The existing approach to financial risk management is not very effective and does not allow coping with financial risks in entrepreneurship, not even in a certain category of countries.As a prospective alternative, we offer a new socially-oriented approach.The theoretical value of the paper lies in the offering and scientific substantiation of a new Electrolytes hypothesis: that the SDGs could and should be constantly supported by business in their financial risk management with the help of the socially-oriented approach, which Mugs is available and expedient for use under the conditions of economic crisis.
The practical value of the received results is as follows: the developed new (alternative) socially-oriented approach to financial risk management in entrepreneurship allows increasing the effectiveness of financial risk management in entrepreneurship and raising its robustness against the current COVID-19 crisis.The social importance of the obtained conclusions and results is that the developed approach allows for and stimulates continuous support for the SDGs in entrepreneurship.